There are many reasons why you’d want to localise your game. Firstly, it increases sales, and that’s a good thing, right? In the case of mobile games/apps, it increases downloads, which convert into sales. But also, by localising your game, you’re not just translating words; you’re creating an immersive experience that resonates with players worldwide. It’s like giving your game a universal health potion, ensuring it thrives in every gaming kingdom. It also sends the message that your company cares about its players, and keeps you competitive in a tough market. So localising your game isn’t an optional side quest; it’s the power-up your game needs to achieve international reach.

In fact, there is huge evidence that players prefer localised games. Not every gamer speaks English; actually, a lot of them don’t, so being able to play the game in their own language is a strong reason to buy. That is why over 50% of revenue comes from localised versions. Just look at the top 20 games in any territory and you’ll see what we mean. Also, you’ll get much better reviews if the game has some kickass localisation!

Choosing the right languages to localise your game into is like selecting the perfect party for an epic raid; each member contributes something unique! When deciding what languages to target, consider your game’s lore, what you want to achieve with it, your target audience, your budget, the gaming territories where your future allies (players) await, the platform and the English proficiency of players in each market. Opting for widespread languages is like casting a wide-net spell, capturing the hearts of players across diverse realms. However, don’t underestimate the power of niche languages; sometimes, conquering a smaller market yields legendary rewards!

Some of the biggest languages in games are French, Italian, German and Spanish (collectively known as FIGS), Portuguese (especially Brazilian), Polish, Russian, Simplified Chinese, Korean and Japanese, but that’s only a tiny fraction of the languages you could localise into. You still not sure? Get in touch and our team will be happy to help make up your mind!

The time it takes to sprinkle our linguistic magic on your game depends on various factors: the size of your game’s kingdom, the complexity of its lore, and the number of dialogues that need translation.

Our linguistic experts can translate approximately 2000 words a day (or 7000-8000 for review). We dance on the fine line between efficiency and excellence, understanding that rushing through the quest might leave your game with a dented armour of quality. We’re not just in the business of fast travel, so we never push our translators beyond their limits, for maintaining the creative integrity of your game is as crucial as finding the golden key in a dungeon, an essential step to unlock its full potential.

Now, if you find yourself on a quest for speed, fear not! We have a magical solution in our inventory. Picture this: a dual translator strategy, akin to having two skilled archers in your party, speeding up the process without compromising on precision. Paired with our editor tasked with keeping consistency across your game, the trio ensures that your game’s linguistic armour is not just speedy but also consistent, ready to face the challenges of the gaming realm.

The cost of localising your game depends on the size of the game, the target languages, the type of game, the complexity of the project and the deadline. At Localise My Game, our currency is quality, and our pricing reflects the level of care and attention we devote to every pixel of your creation. We understand that a wise investment in localisation isn’t just about counting gold coins; it’s about ensuring your game resonates with players worldwide, transforming it from a mere title into a global legend. For an estimate for your project, please contact us.